However, most of all, it is a story of one man, Peter Joachim Möller.

Since the pharmacist Peter J. Möller established the Möller’s company in 1854 its aim has been to offer consumers healthy, natural products and to provide accurate information about health. In order to manufacture Möller’s products we use only the highest quality materials, while thanks to rigorous quality controls we can ensure demanding clients a level of safety they deserve.

Möller’s Norwegian Cod Liver Oil was our first product and remains the most widely recognized today.  In truth it is one of the oldest Norwegian brands. Along with a growing interest in omega-3 fatty acids, our company is constantly introducing new products in order to fulfill the various needs of our Norwegian clients.

While in the past our products were predominantly sold in pharmacies, currently they are mostly available in all grocery stores throughout the country. In addition our company is continually experiencing a growth in product export. Our products have been sold in Finland since 1928, and currently we are the leading brand manufacturing products containing omega-3 fatty acids, both when it comes to sales in grocery stores and pharmacies. Our products are also exported to Sweden, Denmark, Latvia, Estonia, Lithuania, and Poland. We also experience continual growth in the USA where health-caring Americans buy over half a million bottles annually.

Timeline
  • 1793

    Peter Möller is born in Røros, 26th of April.

  • 1809

    Peter Möller is employed as an apprentice by the pharmacist Gottwaldt in Kristiansund: "At that time, when during my youth (..) I spent many years (..) in Kristiansund, (..) I had the opportunity to familiarize myself (..) with the process of manufacturing cod liver oil. Thanks to the experience, I acquired staying among fishermen, I started thinking about improving the production process 40 years ago (..) but as long as the usage of cod liver oil was limited by its original purpose, I was not able to put my ideas into practice."

  • 1819

    Peter Möller travels to Christiania and is employed by the pharmacist Frantz Peckel in The Pharmacy Under the Swan, at the junction of Tollbugt and Kongensgt streets, under the condition of passing a pharmaceutical exam within a year.

  • 1822

    Peter Möller obtains a title of pharmacist „with a unanimously awarded first grade as an expression of particular satisfaction of the professors”. During his studies Peter Möller receives support from Hans Nielsen Hauge.

  • 1829

    Peter Möller marries Christiane Sopie Rogstad (who was previously married to Frantz Peckel), and buys The Pharmacy Under the Swan. At the same time he also buys the factory Lilleborg Klædefabrik, together with J. Jull and the lecturer Boeck.

  • 1834

    Frantz Peckel Möller is born.

  • 1842

    Peter Möller works together with professors A. Holst and Chr. Boeck in a commission which develops the first Norwegian Pharmacopeia.

  • 1852

    Peter Möller becomes the sole owner of the Lilleborg plant. Thanks to this he acquires economic support for his project regarding the production of cod liver oil. His new method of obtaining medicinal cod liver oil with the use of steam, becomes widely known at this time: “Only after cod liver oil has been used as medicine for many years, and I have heard numerous complaints about its unpleasant smell and taste which almost made it impossible to use, I started once again thinking about implementing my ideas (..) Certainly I would not have started this work even today, if the product Newfoundlands had not been introduced in England. Cod liver oil at such an exorbitant price, made me feel discontent”.

  • 1853

    Peter Möller familiarizes cod liver oil manufacturers working along the coast with his method. He establishes a cod liver oil manufacturing plant, equipped with new apparatuses in Lofoten, Ålesund and Kristiansund. The facilities in Giske near Ålesund become the most important when it comes to testing the new method.

  • 1854

    At the start of the new year production begins in the three aforementioned test facilities. During the first year 20 tons of cod liver oil are produced. Due to low sales, the following years are devoted to popularization of the product among consumers, as well as convincing a greater number of producers to use the new method. It wasn’t easy to convince others to his ideas, since the conviction that “Good medicine must taste horribly” was quite prevalent, while the new kind of cod liver oil greatly differed from the old one. Peter Möller praised the advantages of cod liver oil based on both scientific arguments as well as his own conviction. He related to laboratory analyses, which pointed out that cod liver oil contains iodine, phosphorus as well as fatty acids. He compared cod liver oil with other edible oils, confirming its particular properties. There were theories, based on laboratory results, identifying some nutritional substances contained in cod liver oil, as possessing a medicinal factor, which could be extracted and used as medicine, however Möller believed that cod liver oil is a complete composition, pure and natural fat, what was important was the combination of known and unknown compounds. He called his theories concerning cod liver oil “intuition” and “conviction”. He was conscious of the fact that the beneficial components of cod liver oil were a secret. The company Peter Möller is established at that time.

  • 1863

    Frantz Peckel Möller takes over The Pharmacy Under the Swan. He has just passed his pharmaceutical examination. He has also completed four year chemical studies at the university and received a doctorate after two year studies in Heidelberg. In the 60’s of the XIX century Möller takes part in an industrial fair for the first time. Following that time he participates in numerous exhibitions and each time he receives a gold medal.

  • 1869

    Peter Möller dies. There are 70 cod liver oil manufacturers in which his method using steam is employed. In these plants, 5000 tons of cod liver oil are produced each year. Stricter requirements regarding the quality of liver lead to an increase in prices, which in turn transfers to higher profits of fishermen and producers.

  • 1870

    Severin A Heyerdal, Möller’s son-in-law takes over management of the company after the death of his father-in-law. He, his son PM Heyerdal - a chemist, as well as Frantz P Möller are still working on improving the cod liver oil quality. Their aim is to obtain cod liver oil in the same pure and unchangeable form that can be found in fish livers. A priority also indicated by old Möller, was to obtain cod liver oil in such form, which would be similar to that, which comes to the surface of the boiling water, in which the fresh fish and liver are found. Such form of cod liver oil “has excellent, pure flavor, just as the best olive oil”. At first Severin Heyerdal, PM Heyerdal and Frantz P Möller focus on original processing, then on subsequent stages of the processing. They are able to create a cod liver oil free of hydroxyl, covering the whole process with a “coating” of carbonic acid or another gas. The practical side of the whole process is written down and patented, but the method turns out to be too expensive. At the same time Möller starts selling his product in the USA. In 1870 the company WH Schieffelin & co («The oldest drughouse in America») becomes an exclusive representative of Peter Möller in the United States.

  • 1881

    Frantz Peckel Möller takes over management of the Peter Möller company. He believes his task is to continue working on the cod liver oil. By combining a solid scientific education with sense of great opportunity, which is created by trade, he ensures that Möller’s ranks the highest on world markets.

  • 1895

    In London the scientific lifework of Frantz Peckel Möller is published, entitled «Cod liver oil and Chemistry». The work, written in English, number 600 pages!

  • 1901

    Frantz Peckel Möller dies in Copenhagen.

  • 1903

    Möller’s successors sell the company to the Møystad family. On the 26th of March the firm Peter Möller A/S is created. Per Møystad from Elverum manages the company until his death in 1929.

  • 1914

    The outbreak of the First World War leads to a suspension of export of Möller’s cod liver oil in bottles. Domestic sales, on the other hand, increase.

  • 1924

    Fred T. Møystad takes over the company as manager, then takes over the post of director general. The subsidiary Møystad Möller & co is established. The Association of Medicinal Cod Liver Oil Exporters (Medicintraneksportørenes Landsforening), is also founded in Bergen in 1925.

  • 1925

    Fred T. Møystad buys Heinr Meyer, a company producing cod liver oil and transfers production to new facilities at Stensgaten 40. New green color bottles are introduced. The amount of medicinal cod liver oil remains on the same level, while the amount of Norwegian cod liver oil in total increases.

  • 1936

    The factory at Stensgaten 40 burns down, its reconstruction is prohibited.

  • 1938

    A factory in the Løren district is built. This factory is located in the same place as today. A pharmaceutical laboratory Peter Möllers Farmasøytiske Laboratorium A/S i established with the aim of separating scientific activity. Money is invested into new facilities for veterinary cod liver oil refining and bottling of medicinal cod liver oil. Production of industrial cod liver oil is increased.

  • 1940

    The outbreak of the Second World War causes a drastic drop of export, but the significance of cod liver oil as a dietary supplement is underlined. Domestic sales increase significantly.

  • 1945

    In the post-war period medicinal cod liver oil maintains its high status as an important supplement, essential during the country’s «reconstruction». Cod liver oil becomes an «emergency product» in areas most damaged during the war, where supply situation is difficult. In Norway cod liver oil is still used as an element of a campaign of providing meals to schoolchildren, an idea introduced in the 30’s in many places throughout the country (Breakfast in Oslo, Breakfast in Sigdal etc.). At the same time competition from countries such as the USA and England increases, causing Iceland and Norway lose their dominant position on the market. In the 70’s Danskene Bang and Dyerberg «discover» omega-3 fatty acids thanks to research conducted on Inuit diets in Denmark and Greenland.

  • 1983

    Presentation of Möller’s Cod Liver Oil products in the form of capsules and scented cod liver oil.

  • 1988

    Presentation of the product Möller’s Omega-3 cod liver oil.

  • 1990

    Peter Möller A/S merges with Orkla Borregaard A/S (currently ORKLA)

  • 1992

    Founding of the Specialist Department, with the aim to disseminate information among medical staff.

  • 1995

    Presentation of the product Möller’s Dobbel Omega-3.

  • 2000

    Presentation of the products Möller’s Godt For Hjertet (Good for the Heart) as well as Möller’s Total.

  • 2004

    Presentation of the product Möller’s Blåbærekstrakt (Blueberry Extract).

  • 2005

    Peter Möller merges with CollettPharma. The new company is called MöllerCollett.

  • 2006

    Presentation of the product Möller’s VAK-R.

  • 2007

    Merger between MöllerCollet and DanskDroge. The new company is called Axellus.

  • 2007

    Presentation of the products Möller’s Omega-3 Høykonsentrert (highly concentrated) and Möller’s Tyggekapsler (Möller’s Safe Capsules).

  • 2008

    Presentation of the products Möller’s Godt For Kolesterolet (Good for Cholesterol) and Möller’s Extra.

  • 2009

    Presentation of Möller’s Omega-3 Anti-reflux.

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