What is MSC and why do we want to cooperate with them?
Marine Stewardship Council (MSC) is an international non-profit organisation. The organisation’s vision is that the world oceans should be full of life; their mission is to end overfishing and ensure that future generations can also enjoy wild seafood. The blue MSC label and the MSC certification program recognise and reward sustainable fishing practices and help create a more sustainable seafood industry.
The blue MSC label on the bottles of Möller’s Cod Liver Oil is proof that the raw materials come from wild fishing that is independently certified according to MSC’s science-based standard for sustainable fishing. In addition, the raw materials can be traced back to their sustainable sources.
A global market research conducted by GlobeScan in 2018 shows that health-conscious consumers increasingly want sustainable seafood options. Respondents are looking for information on sustainable fish and seafood on the product packaging and 72% of those who are familiar with the MSC label have great confidence in the MSC.
For more information on MSC, visit msc.org.
MSC-certified Norwegian Skrei cod
The fabled Lofot-fishing has been the backbone of the region’s existence for thousands of years. The Skrei cod, the ‘wandering’ cod, migrates hundreds of kilometres north in the Barents Sea, from the polar ice to the Skrei cod’s preferred waters – namely the waters around Loftoten and Vesterålen. Möller’s Cod Liver Oil has been extracted from Skrei cod since 1854. Cod liver oil and cod liver are by-products from the Skrei cod, thus contributing to the utilisation of the entire fish. Norwegian fisheries are used as a benchmark for sustainable fishing, and these fisheries have learned from challenges in the past. In the 80’s, overfishing in the Barents Sea made the Skrei cod stocks take a plunge. The fishing industry and the affected businesses have recovered through responsible and sustainable fishing stewardship. The Skrei cod fishing was first certified in 2010 and reassessed in 2015, which means that it meets all 28 performance indicators set out in the MSC’s standard for sustainable fishing.
What does this mean for Möller’s?
Möller’s are pleased to display the blue MSC label on all cod liver oil bottles worldwide. We are proud to promote sustainable fishing practices as well as show our consumers that Möller’s Cod Liver Oil is a sustainable choice – good for the ocean and good for you!